ABOUT

Our Story


In 2010, my daughter Vivian had a brain injury, starting a medical journey that included a long ICU stay, mysterious seizures, emergency MRIs, and sleepless nights on hospital couches.

I came face-to-face with how hard it is to understand complex conditions and treatments, and with parents like me who needed clear information. I wanted to help those families and give back to the people who saved Vivian’s life. It inspired me to create Message Lab Media. 

We’ve grown into a leading healthcare content marketing agency, powered by strategists, creatives and project managers with a deep passion for making people’s lives better. Our team chose this career because we’ve faced health crises of our own. Our work is about more than increasing appointments, referrals and donations – it’s about helping families find the care they need, and feel the peace that comes with doing their best for people they love. 


– Justin Matlick, Founder

P.s. Thanks to her amazing doctors and unstoppable will, Vivian recovered and is now a thriving teenager, who is (almost) always up for adventures with her dad 😀.

"One reason we chose you as our agency was because of your team’s personal commitment to this work, and we’ve seen that throughout our projects – you don’t stop until it’s perfect.”


– WellSpan Health

Our Vision for You

Our Vision for You

Imagine that everything you create:

Aligns with a strategic goal

Aligns with a strategic goal

Is tailored to its audience

Is tailored to its audience

Reflects innovative best practices

Reflects innovative best practices

Is efficient and affordable

Is efficient and affordable

Gets quick approval

(even by physicians and scientists)

Is measurable and shows ROI

Is measurable and shows ROI

That’s our goal for every project.

Our Process:

You get exceptional service at every step, from a team that knows you and truly cares about delivering the best possible results.

Guarantee:

If our work doesn’t meet your expectations, we keep refining it until you’re happy – or your money back.

Every project needs to map to a larger strategy to be successful, but you can’t wait months to get that strategy in place. Our Quick-Start Strategy Process pinpoints your strategic goals, your audiences and their needs, and the key messages you should send.

Strategic alignment

Whether it’s video, audio, written content, print and/or social, we help you choose which tactics will work best – and then we put them in motion.

Tailored solutions

Clients love us because we genuinely care about their success – and because our commitment to excellence makes their lives easy, with work that sails through review and project managers who keep everything on time.

Seamless process

We monitor the data and find ways to improve, so your results keep getting better.

Thoughtful improvement

Every project needs to map to a larger strategy to be successful, but you can’t wait months to get that strategy in place. Our Quick-Start Strategy Process pinpoints your strategic goals, your audiences and their needs, and the key messages you should send.

Strategic alignment

Whether it’s video, audio, written content, print and/or social, we help you choose which tactics will work best – and then we put them in motion.

Tailored solutions

Clients love us because we genuinely care about their success – and because our commitment to excellence makes their lives easy, with work that sails through review and project managers who keep everything on time.

Seamless process

We monitor the data and find ways to improve, so your results keep getting better.

Thoughtful improvement

“We love how you make sure all our projects have strategic goals, and how we can trust you to run with them and keep our physicians happy, so we have time to focus on other things.


–  Roper St. Francis Healthcare

Our Values

Start with Why

We dig deep to understand the strategic needs and goals behind every project, opening the door to better content and campaigns.

Start with Why

We dig deep to understand the strategic needs and goals behind every project, opening the door to better content and campaigns.

Raise the Bar, Every Time

We make our process easy and constantly find better ways for clients to inspire patients, doctors and donors. We achieve excellence through smart planning and a growth mindset – delivering high-quality work that's on budget and on time.

Raise the Bar, Every Time

We make our process easy and constantly find better ways for clients to inspire patients, doctors and donors. We achieve excellence through smart planning and a growth mindset – delivering high-quality work that's on budget and on time.

Empower Each Other to Excel

We collaborate as a team and elevate each other, without egos or power trips.

Empower Each Other to Excel

We collaborate as a team and elevate each other, without egos or power trips.

Do the Right Thing

We tell the truth, take responsibility and treat everyone with compassion and respect – whether you’re a colleague or a client.

LEARN MORE

LEARN MORE