SERVICES
Healthcare Content Marketing Agency
If you’re a healthcare organization, content marketing can help engage your core audiences – including patients, physicians and donors – and inspire them to choose you. As a leading healthcare content marketing agency, Message Lab Media has spent more than a decade developing and executing content marketing campaigns for healthcare organizations nationwide, in ways that increase brand awareness, appointment requests, referrals and philanthropic donations.
SERVICES
Healthcare Content Marketing Agency
If you’re a healthcare organization, content marketing can help engage your core audiences – including patients, physicians and donors – and inspire them to choose you. As a leading healthcare content marketing agency, Message Lab Media has spent more than a decade developing and executing content marketing campaigns for healthcare organizations nationwide, in ways that increase brand awareness, appointment requests, referrals and philanthropic donations.
What Sets Our Healthcare Content Marketing Apart
Experience
We’ve worked on content marketing campaigns for a wide variety of health systems, community hospitals, research institutes, hospital foundations and individual service lines. We know what works and what doesn’t – which means we can ensure you make the most of your marketing resources.
Experience
We’ve worked on content marketing campaigns for a wide variety of health systems, community hospitals, research institutes, hospital foundations and individual service lines. We know what works and what doesn’t – which means we can ensure you make the most of your marketing resources.
Strategy
We take a strategic approach to each project, taking time to understand your business goals, your differentiators and your audiences. If these aren’t well defined, we step back, ask key questions and help you develop core messages and other resources that will make your content marketing successful.
Strategy
We take a strategic approach to each project, taking time to understand your business goals, your differentiators and your audiences. If these aren’t well defined, we step back, ask key questions and help you develop core messages and other resources that will make your content marketing successful.
Expertise
We’re the only content marketing agency with a specialized B2B healthcare team; we know how to change referral patterns and inspire U.S. News votes.
Expertise
We’re the only content marketing agency with a specialized B2B healthcare team; we know how to change referral patterns and inspire U.S. News votes.
Quality
Excellence is one of our core values. We’ve developed a comprehensive writing and editing process that ensures all our work is held to the highest standard and meets your needs, right from the start. This saves time and eliminates snafus and surprises.
Quality
Excellence is one of our core values. We’ve developed a comprehensive writing and editing process that ensures all our work is held to the highest standard and meets your needs, right from the start. This saves time and eliminates snafus and surprises.
Passion
We’re a mission-driven agency, originally created to help healthcare and research organizations attract patients, engage physicians and inspire donors. Our passion shines through every project. We won’t rest until you get the best results.
Passion
We’re a mission-driven agency, originally created to help healthcare and research organizations attract patients, engage physicians and inspire donors. Our passion shines through every project. We won’t rest until you get the best results.
Experience
We’ve worked on content marketing campaigns for a wide variety of health systems, community hospitals, research institutes, hospital foundations and individual service lines. We know what works and what doesn’t – which means we can ensure you make the most of your marketing resources.
Strategy
We take a strategic approach to each project, taking time to understand your business goals, your differentiators and your audiences. If these aren’t well defined, we step back, ask key questions and help you develop core messages and other resources that will make your content marketing successful.
Expertise
We’re the only content marketing agency with a specialized B2B healthcare team; we know how to change referral patterns and inspire U.S. News votes.
Quality
Excellence is one of our core values. We’ve developed a comprehensive writing and editing process that ensures all our work is held to the highest standard and meets your needs, right from the start. This saves time and eliminates snafus and surprises.
Passion
We’re a mission-driven agency, originally created to help healthcare and research organizations attract patients, engage physicians and inspire donors. Our passion shines through every project. We won’t rest until you get the best results.
Our Healthcare Content Marketing Services
Our Healthcare Content Marketing Services
We tailor our healthcare content marketing services to three core audiences:
Consumers
Patients and their families constantly search for information about conditions and treatments, and turn to the Internet to decide who to choose for care. Our consumer healthcare content marketing campaigns boost search rankings, drive website traffic, create brand affinity and increase appointment requests.
Consumers
Patients and their families constantly search for information about conditions and treatments, and turn to the Internet to decide who to choose for care. Our consumer healthcare content marketing campaigns boost search rankings, drive website traffic, create brand affinity and increase appointment requests.
Physicians
We have a team that specializes in healthcare B2B content marketing. Our campaigns use multiple channels – including websites, e-newsletters and Doximity articles – to educate physicians about your organization and motivate them to choose you. Health systems often turn to us for B2B content marketing to support U.S. News reputation-building campaigns.
Physicians
We have a team that specializes in healthcare B2B content marketing. Our campaigns use multiple channels – including websites, e-newsletters and Doximity articles – to educate physicians about your organization and motivate them to choose you. Health systems often turn to us for B2B content marketing to support U.S. News reputation-building campaigns.
Donors
Our Nonprofit Communications Program uses content marketing to help hospital foundations and other nonprofits cultivate donors. We develop everything from Give Day campaigns to materials that support billion-dollar fundraising initiatives.
Donors
Our Nonprofit Communications Program uses content marketing to help hospital foundations and other nonprofits cultivate donors. We develop everything from Give Day campaigns to materials that support billion-dollar fundraising initiatives.
Benefits of Healthcare Content Marketing
As a healthcare content marketing firm, Message Lab Media can help you increase:
Brand awareness, so patients and physicians are aware of your work.
Brand awareness, so patients and physicians are aware of your work.
Patient inquiries, which are often the first step toward making an appointment.
Patient inquiries, which are often the first step toward making an appointment.
Appointment requests for specific services lines and procedures.
Appointment requests for specific services lines and procedures.
Search engine rankings, making it easier for your audiences to find you online.
Search engine rankings, making it easier for your audiences to find you online.
Patient retention, so patients stay engaged with your health system or hospital.
Patient retention, so patients stay engaged with your health system or hospital.
Website traffic, so your target audiences get the health information they need from you versus your competitors.
Website traffic, so your target audiences get the health information they need from you versus your competitors.
U.S. News reputation scores, which factor into your organization’s overall U.S. News ranking.
U.S. News reputation scores, which factor into your organization’s overall U.S. News ranking.
Philanthropic donations, so your organization gets the support you need to care for more patients.
Philanthropic donations, so your organization gets the support you need to care for more patients.
Why Clients Choose Us for Healthcare Content Marketing
“We hired Message Lab because we needed an agency that could do more than just write content – we needed a strategic partner who could understand our goals, reimagine how we engage our audiences and create content that meets our marketing needs and makes our physicians happy. Mission accomplished!”
- Children's Health / Children's Medical Center Dallas
Our Healthcare Content Marketing Clients Include:
Get Started With Healthcare Content Marketing
Our process starts with an introductory call with our Founder Justin Matlick and other members of our leadership team. We’ll get to know your needs, tell you more about our healthcare content agency and trade ideas about how content marketing could help you. Then you’ll work directly with our leaders, supported by a team of all-star healthcare content writers and project managers who ensure you get the best possible results, on time and on budget.